The company has dropped the price of all three BlackBerry PlayBook models to $299. The 16GB model originally shipped at $499, while the 32GB and 64GB versions initially listed at $599 and $699, respectively.
For those hoping to buy the higher-end models, RIM's new pricing scheme might be quite welcome. On Amazon, the 64GB option is currently retailing for $367.99. However, exactly why RIM would sell all of its models at the same price, thus pushing customers to the higher end of its spectrum and keeping the lower-end models off wish lists, is a head-scratcher.
In the iPhone 4S, for example, Apple pays just $43 more to double capacity over the 32GB model. However, the company sells the device for $100 more than its less-spacious alternative, helping Apple generate more profit per unit. RIM's new pricing scheme eliminates that ability.
